Petra Cliffs Climbing Center & Mountaineering School! Watch this first:

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Project Mission

The goal is a thriving social media ecosystem that captures the energy of Petra Cliffs Climbing Center & Mountaineering School, grows their audience month over month, and turns followers into members. The Skorys Social team is thrilled to present this proposal.

Petra Cliffs Climbing Center & Mountaineering School: Where Climbers Find Their Community

CLIMB WITH PETRA CLIFFS CLIMBING CENTER & MOUNTAINEERING SCHOOL

Enjoy indoor rock climbing, bouldering, outdoor guiding, ice climbing and mountaineering training at our Climbing Center in Burlington, Vermont. The Skorys Social team is here to grow your audience, deepen community engagement, and make Petra Cliffs Climbing Center & Mountaineering School impossible to scroll past — starting with a strategy built specifically for your space and your people.

Scroll to see how we can help you grow

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Lift on Your Team
HIGH
Impact on Growth
What Makes Us Different

Built for brands
that want to
actually grow.

When it comes to Petra Cliffs Climbing Center & Mountaineering School, you're not just marketing to the public: you're also serving your existing members. Content must serve both audiences.

Audience Growth

We position Petra Cliffs Climbing Center & Mountaineering School as the undisputed social home of competitive recreational pickleball. The brand players tag, share, and follow before they even sign up.

Membership Revenue

Real people, real moments. UGC* from round robins, bracket finals, and player milestones. Curated, branded, and amplified into content that makes every follower feel like they're missing out.

Community Engagement

Every post is engineered to drive a specific action: follow, save, click, or sign up. We connect social presence directly to the membership funnel your business runs on.

Your Content Calendar

We save you time by handling the hardest part of content creation: the pre-planning and background work. We research high-performing content, make every strategic decision, and deliver a fully loaded 30-day calendar with examples ready to go. You review, approve, and execute. We film, produce, and edit 4 reels every month. Here is what an example calendar and piece of content looks like.

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Static Post 2
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Story 1
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Reel 2
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Static Post 3
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Static Post 4
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Story 2
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Carousel 3
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Static Post 5
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Reel 3
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Reel 4
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↑ Click the content
to see details
Reel
@petracliffsclimbingcentermountaineeringschool
This is what it looks like when your brand shows up the way it deserves to.
Reel #5 Tuesday, April 29

Bringing Petra Cliffs Climbing Center & Mountaineering School to Life on Social

Purpose
Virality & Community Identity

Players tag their friends, share it in group chats, and comment "that's literally you." This format travels far outside your existing audience and every share brings new eyes to Petra Cliffs Climbing Center & Mountaineering School. It's relatable, shareable, and endlessly repeatable.

Concept

A short-form video that captures the energy and personality of Petra Cliffs Climbing Center & Mountaineering School — shot-listed and edited by The Skorys Social team.

77.5K

This Could Be Petra Cliffs Climbing Center & Mountaineering School.

Every week, content like this is reaching thousands of new people. We want Petra Cliffs Climbing Center & Mountaineering School to be next.

Project Objectives

What we're here to do.

Five clear objectives.

1

Attract New Climbers

Bring first-timers and seasoned crushers to Petra Cliffs Climbing Center & Mountaineering School with content that shows the community, the walls, and the progression you offer.

2

Showcase Your Community

Highlight the culture, coaching, and camaraderie that makes Petra Cliffs Climbing Center & Mountaineering School more than just a gym — and build the following that reflects it.

3

Drive Pass & Membership Sales

Content that converts: day passes, memberships, and intro programs promoted with the urgency they deserve.

4

Build Year-Round Engagement

From comp season to summer camps, we'll keep Petra Cliffs Climbing Center & Mountaineering School top-of-mind for your members every month.

5

Free Up Your Team

Let The Skorys Social team handle content so your coaches and staff can focus on what they do best.

Project Deliverables

You get everything below,
including the systems!

Six concrete deliverables built to seamlessly integrate with your team. These are the same processes we use in our own production pipeline to generate 50,000,000 views a month.

Deliverable 1

4-Hour Discovery & Intake Workshop

A structured 4-hour session to gather product goals, define brand positioning, and develop a detailed social targeting avatar. We outline audience interests, behaviors, and content preferences specific to Petra Cliffs Climbing Center & Mountaineering School' player base.

Brand Positioning Audience Avatar Content Preferences
Deliverable 2

Full Custom Petra Cliffs Climbing Center & Mountaineering School Brand & Community Guide

A comprehensive brand guide defining Petra Cliffs Climbing Center & Mountaineering School' community story, belief system, language, rituals, insider terminology, and community identity. It's the foundational framework for building recognition, loyalty, and long-term cultural relevance on social media.

Brand Voice Community Language Cultural Identity
Deliverable 3

Full Social Strategy Guide

A comprehensive written organic social media strategy outlining platform focus, posting cadence, creator collaboration direction, UGC conversion pathways, and measurable growth objectives. Built specifically around the Petra Cliffs Climbing Center & Mountaineering School app ecosystem.

Platform Focus Posting Cadence Growth Objectives
Deliverable 4

Content Bucket System & Tracking

A structured content bucket system categorizing repeatable high-performing formats: stat cards, bracket hype, UGC reposts, memes, tips carousels. Includes a tracking framework to monitor performance by category and optimize what's working.

Content Categories Performance Tracking Optimization Framework
Deliverable 5

4 Weekly Coaching Calls

60-minute weekly meetings to review results, identify growth opportunities, and deliver a written next-week execution checklist. Clear production and optimization priorities so the momentum never stalls.

Weekly Check-ins Results Review Execution Checklist
$2,750 Value — Included
Deliverable 6

4 Reels Fully Produced, Filmed & Edited Monthly — By The Skorys Social

Fully produced, filmed and edited. 4 Reels every month. Scripted, shot, cut, and captioned. Sketch formats, bracket hype, UGC compilations, player spotlights.

Full Production 4 Reels Per Month Filming & Editing Included

Brands We've Worked With

Our Stats
8 Million+
Total Subscribers
Across Our Channels
50 Million+
Monthly Views
Generated
3 Billion+
Organic Views
Generated in Total
Engagement Fee

Everything included.
Priced to win.

What's included Monthly volume Market value
4 Reels — Fully produced, filmed & edited by The Skorys Social 4/mo $2,750
Monthly Content Calendar — Full 30-day plan 1/mo $3,000
Weekly Coaching Calls with The Skorys Social 4/mo $1,200
Influencer management and campaign packet — One time Month 1 $800
Monthly Performance Report & Strategy Review 1/mo $500
Brand & Community Guide (one-time onboarding) Delivered month 1 $2,000
Full Social Strategy Guide (one-time onboarding) Delivered month 1 $2,500
Total market value $12,750+/mo
Your engagement fee $5,000/mo
3-Month Commitment
$5,000
per month
Month-to-Month
$6,000
per month
Contact us to get started

Confidential · Prepared exclusively for Petra Cliffs Climbing Center & Mountaineering School · Q2 2026